InstructorLive and Meta-Age Empower Midlife Fitness Enthusiasts

Introduction

Jackie Joyner-Kersee, an Olympic legend, and a record-breaking athlete memorably said

 “Age is no barrier. It’s a limitation you put on your mind.” 

And we couldn’t agree more! 

In that spirit, Justin James, the founder of InstructorLive has teamed up with Meta-Age, a leading platform for fitness for individuals over 40.  

This exciting collaboration will go a long way toward equipping midlife individuals to achieve their fitness goals helping them stay fit well into their later years.

As people enter their 40s, maintaining physical health becomes increasingly challenging. With busy work schedules, life stresses and sleep deprivation taking a toll on their health, they crave the level of fitness their younger selves boasted. But they do understand that staying active in their midlife will help them lead a healthier life in their old age.

This is why we see a trend of more and more middle-aged individuals turning towards fitness programs and trainers to improve their quality of life. While some may join their local gyms, many sign up for digital platforms to shape up and start living healthier lives.

About InstructorLive

InstructorLive is a fitness platform with a fresh approach!

Justin James set up this platform in 2012 to provide users with personalised workout regimes that could help them reach their personal fitness goals. Today there are 800+ workouts and videos that cover strength training, cardio, mindfulness and flexibility, all available on this site for fitness enthusiasts of all ages. 

InstructorLive is now considered among the leaders in online fitness sites.

This is the age of digital fitness. People are turning to online platforms to realise their fitness dreams. The result of this is that the market volume of such platforms is projected to reach US 43 billion by 2029. 

The Collaboration between InstructorLive and Meta-Age

Justin James has teamed up with Wayne Lèal, the owner of Meta-Age, to provide a wide range of videos to midlife audiences. 

The way his fitness journey helped James in his mid-twenties is what inspired him to help others do the same and attain self-confidence. 

The collaboration between InstructorLive and Meta-Age has come just in time to tap into the growing trend of people trying to stay fit and active in their 40s and beyond. 

Meta-Age  

Meta-Age is a great resource which is perfectly suited to the needs of individuals over 40. 

This platform has kept its focus on quality rather than any short-term quick solutions for health and well-being.

There are many resources available on this site. These include in-depth editorials, stories on wellness products and services, and market developments in the health industry. 

Meta-Age also talks about many other aspects of wellness including nutrition guidance, mindfulness practices, and recovery techniques.

Why This Partnership Matters

This collaboration is exciting news for various reasons.

Fitness programs are generally associated with gyms or physical locations but InstructorLive has successfully broken away from this concept.

With this collaboration, InstructorLive and Meta-Age are now catering to the specific needs of midlife fitness enthusiasts providing them with tailored programs that can be followed at home.

InstructorLive worked with expert teachers to create many fitness options including yoga, Pilates and strength training of varying levels. And this is what sets them apart, making them a leader in online fitness.

The Growing demand for Midlife Fitness

Justin James has noticed a gap in the market for programs tailored to people in their 40s, 50s, and above.

The collaboration with Meta-Age taps into this need successfully.

Meta-Age points out that while people are living longer, their health span is often shorter than their lifespan. For this reason, many health organisations are recommending physical activity as a way of reducing the risk of chronic illnesses in adults. 

The partnership between InstructorLive and Meta-Age offers fitness solutions that improve health, enabling midlifers to live better, not just longer.

Tailored Programs For All

James recognises that people may be living longer lives but their health is not in good shape. 

There are many reasons why taking up exercise is beneficial in midlife. Studies confirm that people who maintain an active life in their 50s and have healthy hearts, are safer from the risk of dementia setting in later in their lives.

Recognising these benefits, midlife consumers are attracted to InstructorLive as they find solutions to their problems on this platform. There are programs that take care of lower mobility joint problems and strength training helping them improve their bone density. Other programs such as yoga and meditation, take care of mental health issues like anxiety, stress and depression. 

The Financial Freedom of the Midlife Generation

The midlife group of individuals, typically those aged 45 and above, is a financially influential lot. They tend to have more disposable income compared to younger generations. They are also more willing to invest in health and wellness services. This makes the partnership between InstructorLive and Meta-Age socially relevant and economically viable.

Meta-agers want to remain fit, active, and relevant, and this is creating a demand for fitness programs that focus on longevity and holistic wellness.

The Importance of Community and Support

One of the challenges of online fitness programs is creating a sense of community, which many people miss from traditional gym settings.

The partnership between InstructorLive and Meta-Age addresses this by setting up a virtual community where members can interact, share stories, and motivate one another. They can share their goals and values, making the transition to a healthier lifestyle easier and more enjoyable.

Final word

InstructorLive and Meta-Age have upped the game and are making great strides in the expanding midlife fitness market. 

As life expectancy increases so does the desire for longer well-being. And this is where this partnership provides the perfect fitness solutions needed.

As midlife becomes a time for renewal rather than decline, platforms like InstructorLive and Meta-Age are helping people live longer and better.

“Fitness is not about being better than someone else. It’s about being better than you used to be.”  Khloe Kardashian

Check out our InstructorLive programmes to get started today!